Expertise that empowers lasting success
From high-level strategy to operational execution, our tailored solutions are designed to deliver measurable impact across every stage of your business.

Research-led Business strategy and GTM Support
Clear, data-backed choices for growth and competitive edge.
We work with founders, LOB leaders, and P&L owners to turn outside-in evidence (TAM, voice of customer, pricing and competitive intel) into a focused plan. We’re a straight-talk soundboard—stress-testing ideas and cross-pollinating what works across sectors.
Customer Segmentation
TAM/SAM/SOM model
Voice of Customer (B2B and B2C)
Competitive & pricing intel
Go-to-Market Inputs
Business Roadmap & priorities

Research-led Business strategy and GTM Support
Clear, data-backed choices for growth and competitive edge.
We work with founders, LOB leaders, and P&L owners to turn outside-in evidence (TAM, voice of customer, pricing and competitive intel) into a focused plan. We’re a straight-talk soundboard—stress-testing ideas and cross-pollinating what works across sectors.
Customer Segmentation
TAM/SAM/SOM model
Voice of Customer (B2B and B2C)
Competitive & pricing intel
Go-to-Market Inputs
Business Roadmap & priorities

Research-led Business strategy and GTM Support
Clear, data-backed choices for growth and competitive edge.
We work with founders, LOB leaders, and P&L owners to turn outside-in evidence (TAM, voice of customer, pricing and competitive intel) into a focused plan. We’re a straight-talk soundboard—stress-testing ideas and cross-pollinating what works across sectors.
Customer Segmentation
TAM/SAM/SOM model
Voice of Customer (B2B and B2C)
Competitive & pricing intel
Go-to-Market Inputs
Business Roadmap & priorities

Market Entry & Expansion Strategy and Support
De-risked entry and scale plans grounded in hard data.
From micro-market rollouts for healthcare chains to Africa entries for global MNCs, we map demand, channels, regulation, and partners—then build a playbook you can execute. Tailored, tested, and time-bound.
Market screening & demand sizing
Customer & Competition dynamics
Unit economics & partner pipeline
Regulatory & risk scan
Route-to-market
Go-to-Market Execution Support

Market Entry & Expansion Strategy and Support
De-risked entry and scale plans grounded in hard data.
From micro-market rollouts for healthcare chains to Africa entries for global MNCs, we map demand, channels, regulation, and partners—then build a playbook you can execute. Tailored, tested, and time-bound.
Market screening & demand sizing
Customer & Competition dynamics
Unit economics & partner pipeline
Regulatory & risk scan
Route-to-market
Go-to-Market Execution Support

Market Entry & Expansion Strategy and Support
De-risked entry and scale plans grounded in hard data.
From micro-market rollouts for healthcare chains to Africa entries for global MNCs, we map demand, channels, regulation, and partners—then build a playbook you can execute. Tailored, tested, and time-bound.
Market screening & demand sizing
Customer & Competition dynamics
Unit economics & partner pipeline
Regulatory & risk scan
Route-to-market
Go-to-Market Execution Support

Data & Insights (Rapid & Syndicated, tailored to context)
Quick, high-signal snapshots and ready reckoners to get oriented fast.
When you need clarity quickly, we build concise, high-signal reports—ready reckoners and market snapshots for a segment, market, or niche. We draw on our body of knowledge (BOK), LLM-augmented research workflows trained on that BOK, and expert panels to assemble the facts, patterns, and benchmarks that matter. The result is a practical read you can use to brief leadership, frame a thesis, or decide whether to fund deeper work—delivered fast and within tight budgets, without fluff.
Ready reckoners & snapshots
Rapid market/segment scans
Benchmark packs
Opportunity screens & shortlists
Expert inputs (panel notes)
LLM-augmented BOK research

Data & Insights (Rapid & Syndicated, tailored to context)
Quick, high-signal snapshots and ready reckoners to get oriented fast.
When you need clarity quickly, we build concise, high-signal reports—ready reckoners and market snapshots for a segment, market, or niche. We draw on our body of knowledge (BOK), LLM-augmented research workflows trained on that BOK, and expert panels to assemble the facts, patterns, and benchmarks that matter. The result is a practical read you can use to brief leadership, frame a thesis, or decide whether to fund deeper work—delivered fast and within tight budgets, without fluff.
Ready reckoners & snapshots
Rapid market/segment scans
Benchmark packs
Opportunity screens & shortlists
Expert inputs (panel notes)
LLM-augmented BOK research

Data & Insights (Rapid & Syndicated, tailored to context)
Quick, high-signal snapshots and ready reckoners to get oriented fast.
When you need clarity quickly, we build concise, high-signal reports—ready reckoners and market snapshots for a segment, market, or niche. We draw on our body of knowledge (BOK), LLM-augmented research workflows trained on that BOK, and expert panels to assemble the facts, patterns, and benchmarks that matter. The result is a practical read you can use to brief leadership, frame a thesis, or decide whether to fund deeper work—delivered fast and within tight budgets, without fluff.
Ready reckoners & snapshots
Rapid market/segment scans
Benchmark packs
Opportunity screens & shortlists
Expert inputs (panel notes)
LLM-augmented BOK research

Innovation & Expert-led Growth Workshops
Megatrend-driven, expert-led workshops that build aligned bets.
We run collaborative sessions with domain panels to scan megatrends, generate options, test them against market data, and build consensus. The outcome is a ranked opportunity portfolio, and a plan-of-action the whole room owns.
Trend radar
Opportunity generation
Quick business cases
Portfolio ranking
Experiment design
Governance & cadence

Innovation & Expert-led Growth Workshops
Megatrend-driven, expert-led workshops that build aligned bets.
We run collaborative sessions with domain panels to scan megatrends, generate options, test them against market data, and build consensus. The outcome is a ranked opportunity portfolio, and a plan-of-action the whole room owns.
Trend radar
Opportunity generation
Quick business cases
Portfolio ranking
Experiment design
Governance & cadence

Innovation & Expert-led Growth Workshops
Megatrend-driven, expert-led workshops that build aligned bets.
We run collaborative sessions with domain panels to scan megatrends, generate options, test them against market data, and build consensus. The outcome is a ranked opportunity portfolio, and a plan-of-action the whole room owns.
Trend radar
Opportunity generation
Quick business cases
Portfolio ranking
Experiment design
Governance & cadence

Digital/AI Transformation Stratgey and Enablement
Practical roadmaps and teams to build digital/AI—with strong domain context.
We enable transformations—prioritizing use cases, defining the operating model, setting up internal squads, and bringing sector SMEs and benchmarks so line-level strategy fits market reality.
Use-case catalogue & scoring
Build-vs-buy
Operating model & roles
Market readiness and Competition scan
MVP for the first release & value-creation metrics
Partner shortlist & SOW assistance

Digital/AI Transformation Stratgey and Enablement
Practical roadmaps and teams to build digital/AI—with strong domain context.
We enable transformations—prioritizing use cases, defining the operating model, setting up internal squads, and bringing sector SMEs and benchmarks so line-level strategy fits market reality.
Use-case catalogue & scoring
Build-vs-buy
Operating model & roles
Market readiness and Competition scan
MVP for the first release & value-creation metrics
Partner shortlist & SOW assistance

Digital/AI Transformation Stratgey and Enablement
Practical roadmaps and teams to build digital/AI—with strong domain context.
We enable transformations—prioritizing use cases, defining the operating model, setting up internal squads, and bringing sector SMEs and benchmarks so line-level strategy fits market reality.
Use-case catalogue & scoring
Build-vs-buy
Operating model & roles
Market readiness and Competition scan
MVP for the first release & value-creation metrics
Partner shortlist & SOW assistance

Talent acquisition support for critical and hard to fill roles
High-signal shortlists, not piles of resumes so you move faster.
“Every job description is a fantasy, and every resume is a lie.” We bridge that gap. Combining deep (Talent Acquisition) TA experience, an AI-first platform, and a wide network, we source, screen, and assess to deliver enriched, on-brief profiles fast-so TA teams cut clutter and move quicker.
JD → Scorecard
Sourcing that reaches further
Screening that adds signal
Shortlist with context
Interview kits
Closure support

Talent acquisition support for critical and hard to fill roles
High-signal shortlists, not piles of resumes so you move faster.
“Every job description is a fantasy, and every resume is a lie.” We bridge that gap. Combining deep (Talent Acquisition) TA experience, an AI-first platform, and a wide network, we source, screen, and assess to deliver enriched, on-brief profiles fast-so TA teams cut clutter and move quicker.
JD → Scorecard
Sourcing that reaches further
Screening that adds signal
Shortlist with context
Interview kits
Closure support

Talent acquisition support for critical and hard to fill roles
High-signal shortlists, not piles of resumes so you move faster.
“Every job description is a fantasy, and every resume is a lie.” We bridge that gap. Combining deep (Talent Acquisition) TA experience, an AI-first platform, and a wide network, we source, screen, and assess to deliver enriched, on-brief profiles fast-so TA teams cut clutter and move quicker.
JD → Scorecard
Sourcing that reaches further
Screening that adds signal
Shortlist with context
Interview kits
Closure support

Financial Modeling & Investor Research
Investor-grade P&L simulations tied to market evidence.
We build Financial / P&L models and assumptions books used by PE/VCs, bankers, and boards. We’ve supported 30+ IPO-bound companies with market research and have vetted investment proposals for private placements and funding.
Driver-based P&L & cash flow
Scenarios & sensitivities
Assumptions book with sources
Unit economics & cohorts
IC/Board deck support
Data-room & Q&A support

Financial Modeling & Investor Research
Investor-grade P&L simulations tied to market evidence.
We build Financial / P&L models and assumptions books used by PE/VCs, bankers, and boards. We’ve supported 30+ IPO-bound companies with market research and have vetted investment proposals for private placements and funding.
Driver-based P&L & cash flow
Scenarios & sensitivities
Assumptions book with sources
Unit economics & cohorts
IC/Board deck support
Data-room & Q&A support

Financial Modeling & Investor Research
Investor-grade P&L simulations tied to market evidence.
We build Financial / P&L models and assumptions books used by PE/VCs, bankers, and boards. We’ve supported 30+ IPO-bound companies with market research and have vetted investment proposals for private placements and funding.
Driver-based P&L & cash flow
Scenarios & sensitivities
Assumptions book with sources
Unit economics & cohorts
IC/Board deck support
Data-room & Q&A support

Voice of Customer (Targeted Qual + Lean Quant)
Small, high-signal studies for price, demand, and concept decisions.
We run focused interviews and lean surveys with the right buyers/users to answer near-term questions: Will they buy? At what price? Which feature/version? What language lands? This is not mass CSAT/NPS. It’s tight screening, small N, quick cycles for willingness-to-pay, new-idea/feature tests, and message fit. We combine our Body of Knowledge and LLM-assisted synthesis with expert inputs to deliver a clear, source-linked pack you can act on fast.
Buyer/User interviews
Willingness-to-pay (WTP) tests
Concept & feature tests
Message & value-prop tests
Pulse surveys (n≈30–150)
Segment cues & leads

Voice of Customer (Targeted Qual + Lean Quant)
Small, high-signal studies for price, demand, and concept decisions.
We run focused interviews and lean surveys with the right buyers/users to answer near-term questions: Will they buy? At what price? Which feature/version? What language lands? This is not mass CSAT/NPS. It’s tight screening, small N, quick cycles for willingness-to-pay, new-idea/feature tests, and message fit. We combine our Body of Knowledge and LLM-assisted synthesis with expert inputs to deliver a clear, source-linked pack you can act on fast.
Buyer/User interviews
Willingness-to-pay (WTP) tests
Concept & feature tests
Message & value-prop tests
Pulse surveys (n≈30–150)
Segment cues & leads

Voice of Customer (Targeted Qual + Lean Quant)
Small, high-signal studies for price, demand, and concept decisions.
We run focused interviews and lean surveys with the right buyers/users to answer near-term questions: Will they buy? At what price? Which feature/version? What language lands? This is not mass CSAT/NPS. It’s tight screening, small N, quick cycles for willingness-to-pay, new-idea/feature tests, and message fit. We combine our Body of Knowledge and LLM-assisted synthesis with expert inputs to deliver a clear, source-linked pack you can act on fast.
Buyer/User interviews
Willingness-to-pay (WTP) tests
Concept & feature tests
Message & value-prop tests
Pulse surveys (n≈30–150)
Segment cues & leads

International Sourcing & Vendor Development
De-risk global sourcing with region scans, compliance checks, and on-site validation—before you commit.
Build confidence in cross-border sourcing decisions—market scans, standards due diligence, and on-site assessments with subject-matter experts.
Global scan, supplier / vendor listing & fit check
Standards & certification due diligence, reccomended actions
Price-trail sanity check and proof-points
Quality & process maturity, identifying assisting partners
On-site assessments for checks and audits (optional)
Risk & readiness overview along with options / trade-offs

International Sourcing & Vendor Development
De-risk global sourcing with region scans, compliance checks, and on-site validation—before you commit.
Build confidence in cross-border sourcing decisions—market scans, standards due diligence, and on-site assessments with subject-matter experts.
Global scan, supplier / vendor listing & fit check
Standards & certification due diligence, reccomended actions
Price-trail sanity check and proof-points
Quality & process maturity, identifying assisting partners
On-site assessments for checks and audits (optional)
Risk & readiness overview along with options / trade-offs

International Sourcing & Vendor Development
De-risk global sourcing with region scans, compliance checks, and on-site validation—before you commit.
Build confidence in cross-border sourcing decisions—market scans, standards due diligence, and on-site assessments with subject-matter experts.
Global scan, supplier / vendor listing & fit check
Standards & certification due diligence, reccomended actions
Price-trail sanity check and proof-points
Quality & process maturity, identifying assisting partners
On-site assessments for checks and audits (optional)
Risk & readiness overview along with options / trade-offs
How we work
How we work
How we work
Practical. Evidence-first. Built to move in weeks.
We turn outside-in research into clear choices—run by small, senior teams and co-created with your internal stakeholders. For deep work we bring domain experts/SMEs into the room. You get source-linked findings, documented assumptions, and a clear plan you can execute—no theatre.
01
Discover
We align on the decision to be made, success metrics, constraints, and stakeholders. Short interviews + existing materials give us context and guardrails.
Outcome: tight brief, scope, and timeline.
02
Design
An evidence sprint: desk research + buyer/expert calls + models. We frame options with trade-offs and (when digital) define MVP & value-creation metrics.
Outcome: 2–3 viable paths with sources and assumptions.
03
Deliver
Decision workshop to pick the path. We translate it into a clear plan with owners, milestones, and materials (e.g., GTM assets, partner shortlists, IC slides).
Outcome: plan in motion; pilot or first actions kicked off.
04
Optimize
A light review cadence to track results, update models, and scale / iterate / stop with intent. Full handover so your team can run without us.
Outcome: momentum sustained; learning compounds.
Why teams choose DNA Consult
Why teams choose DNA Consult
Why teams choose DNA Consult
Senior teams, evidence-first, tailored- not templated- with continuity from research to results.
Other Firms
One-size playbooks
Pre-baked slides lightly retouched. Misses context; adoption stalls.
One-size playbooks
Pre-baked slides lightly retouched. Misses context; adoption stalls.
One-size playbooks
Pre-baked slides lightly retouched. Misses context; adoption stalls.
Opaque scope
Hours & change orders creep in. Priorities drift; delivery slows.
Opaque scope
Hours & change orders creep in. Priorities drift; delivery slows.
Opaque scope
Hours & change orders creep in. Priorities drift; delivery slows.
Junior-heavy delivery
More coordination than problem-solving. Decisions push out by weeks.
Junior-heavy delivery
More coordination than problem-solving. Decisions push out by weeks.
Junior-heavy delivery
More coordination than problem-solving. Decisions push out by weeks.
With DNA Consult
Evidence first, adapted
We build from facts, not templates. Options with trade-offs for your context.
Evidence first, adapted
We build from facts, not templates. Options with trade-offs for your context.
Evidence first, adapted
We build from facts, not templates. Options with trade-offs for your context.
Straight talk & clear scope
If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.
Straight talk & clear scope
If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.
Straight talk & clear scope
If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.
Continuity to outcomes
We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.
Continuity to outcomes
We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.
Continuity to outcomes
We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.
Our clients
Our clients
Our clients
Trusted by teams who value clarity and speed.
We work with founders, P&L owners, and functional leaders across technology and industrials. Small, senior teams; evidence over opinions; decisions in weeks. Built by alumni of Nielsen, Frost & Sullivan, and CRISIL—big-firm rigor, outcome-first delivery.
“We came in with a messy strategy and left with a clear roadmap and aligned leadership team. Their strategic thinking was both practical and visionary.”
CEO, NovaPay Fintech
“We came in with a messy strategy and left with a clear roadmap and aligned leadership team. Their strategic thinking was both practical and visionary.”
CEO, NovaPay Fintech
“We came in with a messy strategy and left with a clear roadmap and aligned leadership team. Their strategic thinking was both practical and visionary.”
CEO, NovaPay Fintech
“They didn’t drown us in slides. Week one we had buyer calls; by week four we had a plan we could run. Clean options, clear owners, no drama.”
COO, Urban Thread Retail Group
“They didn’t drown us in slides. Week one we had buyer calls; by week four we had a plan we could run. Clean options, clear owners, no drama.”
COO, Urban Thread Retail Group
“They didn’t drown us in slides. Week one we had buyer calls; by week four we had a plan we could run. Clean options, clear owners, no drama.”
COO, Urban Thread Retail Group
“Their team quickly identified bottlenecks in our workflow and designed systems that actually work. We’re now running faster and smarter.”
Head of Operations, Axis Precision
“Their team quickly identified bottlenecks in our workflow and designed systems that actually work. We’re now running faster and smarter.”
Head of Operations, Axis Precision
“Their team quickly identified bottlenecks in our workflow and designed systems that actually work. We’re now running faster and smarter.”
Head of Operations, Axis Precision
“We were going through a major restructuring, and their guidance was invaluable. They helped us lead with purpose, not panic.”
Managing Director, CoreBridge B2B
“We were going through a major restructuring, and their guidance was invaluable. They helped us lead with purpose, not panic.”
Managing Director, CoreBridge B2B
“We were going through a major restructuring, and their guidance was invaluable. They helped us lead with purpose, not panic.”
Managing Director, CoreBridge B2B
“From day one, they brought value. Their ability to align people, process, and strategy was exactly what our growth phase needed.”
CEO, FlowSuite SaaS
“From day one, they brought value. Their ability to align people, process, and strategy was exactly what our growth phase needed.”
CEO, FlowSuite SaaS
“From day one, they brought value. Their ability to align people, process, and strategy was exactly what our growth phase needed.”
CEO, FlowSuite SaaS