About Us

Evidence. Clarity. Outcomes.

We partner with founders, P&L owners, and functional leaders to turn market signal into decisions—research-led strategy, market entry, and investor-grade models. Small, senior teams; expert-augmented; plans you can run in weeks, not months.

Our Services

400+

Projects Delivered

20+

Industries Served

90%

Client Retention

Who we are

A Team of Thinkers, Builders, and Business Partners

We’re a research-led consulting team that blends sharp insight with grounded execution. Built by alumni of Nielsen, Frost & Sullivan, and CRISIL, we turn market signal into clear choices you can run with.

We don’t advise from the sidelines. Small, senior teams work alongside your internal stakeholders, and for deep work we bring domain experts/SMEs into the room—so decisions are pragmatic, source-linked, and built to last.

What Sets Us Apart:

Evidence first. Buyer verbatims, benchmarks, and models—every recommendation is source-linked with assumptions documented.

Small, senior teams. No hand-offs or theatre; co-created with your leaders for fast decisions and adoption.

Expert-augmented. We don’t pretend to know it all—SMEs join the work so plans reflect real-world constraints.

Our mission

Clarity to move. Growth with intent. Built on evidence.

We help leadership teams make faster, better decisions—turning outside-in research into clear options, documented assumptions, and plans you can run. From strategy and market entry to AI pilots and investor-grade models, our small, senior teams work with your internal stakeholders (and the right SMEs) to deliver outcomes, not theatre.

Empower Leaders

Equip decision-makers with the facts, options, and trade-offs to act with confidence. We bring buyer verbatims, benchmarks, and simple models—then co-create a clear plan so momentum starts now.

Empower Leaders

Equip decision-makers with the facts, options, and trade-offs to act with confidence. We bring buyer verbatims, benchmarks, and simple models—then co-create a clear plan so momentum starts now.

Empower Leaders

Equip decision-makers with the facts, options, and trade-offs to act with confidence. We bring buyer verbatims, benchmarks, and simple models—then co-create a clear plan so momentum starts now.

Elevate Business Performance

Focus on decisions that move the P&L—GTM, pricing, market entry, and value-creating AI use cases. We define MVPs and value-creation metrics, run pilots, and set a cadence to scale what works.

Elevate Business Performance

Focus on decisions that move the P&L—GTM, pricing, market entry, and value-creating AI use cases. We define MVPs and value-creation metrics, run pilots, and set a cadence to scale what works.

Elevate Business Performance

Focus on decisions that move the P&L—GTM, pricing, market entry, and value-creating AI use cases. We define MVPs and value-creation metrics, run pilots, and set a cadence to scale what works.

Explore our services

Explore our services

Explore our services

Why teams choose DNA Consult

Senior teams, evidence-first, tailored- not templated- with continuity from research to results.

Other Firms

One-size playbooks

Pre-baked slides lightly retouched. Misses context; adoption stalls.

One-size playbooks

Pre-baked slides lightly retouched. Misses context; adoption stalls.

One-size playbooks

Pre-baked slides lightly retouched. Misses context; adoption stalls.

Opaque scope

Hours & change orders creep in. Priorities drift; delivery slows.

Opaque scope

Hours & change orders creep in. Priorities drift; delivery slows.

Opaque scope

Hours & change orders creep in. Priorities drift; delivery slows.

Junior-heavy delivery

More coordination than problem-solving. Decisions push out by weeks.

Junior-heavy delivery

More coordination than problem-solving. Decisions push out by weeks.

Junior-heavy delivery

More coordination than problem-solving. Decisions push out by weeks.

With DNA Consult

Evidence first, adapted

We build from facts, not templates. Options with trade-offs for your context.

Evidence first, adapted

We build from facts, not templates. Options with trade-offs for your context.

Evidence first, adapted

We build from facts, not templates. Options with trade-offs for your context.

Straight talk & clear scope

If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.

Straight talk & clear scope

If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.

Straight talk & clear scope

If it’s a no-go, we say so—and why. Fixed, transparent scope; no surprises.

Continuity to outcomes

We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.

Continuity to outcomes

We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.

Continuity to outcomes

We don’t stop at slides. Partner IDs, senior staffing, and investor/VC support.

Trusted by industry leaders

Our teams

Experts Who Think Strategically and Deliver Practically

We’re a small, senior consulting team—research leaders, operators, and domain SMEs working together. We co-create with your leaders to turn market signal into decisions and plans you can run in weeks, not months.

We stay small on purpose. Every engagement is led by senior consultants and augmented by the right experts/SMEs for your context. It’s straight talk, source-linked work, and practical outcomes your team can execute.

Meet the team