Voice of Customer (Targeted Qual + Lean Quant)
We run focused interviews and lean surveys with the right buyers/users to answer near-term questions: Will they buy? At what price? Which feature/version? What language lands? This is not mass CSAT/NPS. It’s tight screening, small N, quick cycles for willingness-to-pay, new-idea/feature tests, and message fit. We combine our Body of Knowledge and LLM-assisted synthesis with expert inputs to deliver a clear, source-linked pack you can act on fast.
What we do
Answer price, demand, and fit — fast
We recruit narrowly (ICP or consumer niche), run structured interviews for decision paths and triggers, and add lean quant to size the signal. For pricing, we test willingness-to-pay to show acceptable ranges and value drivers. For concepts, we test feature sets, messages, and simple prototypes. You get verbatims, charts, and a decision summary with options and trade-offs.
Services Offered
Voice of Customer
Buyer/user interviews, lean pricing tests (WTP- Willingness to Pay), quick concept and message tests, segment cues, and short pulse surveys — all tightly screened and source-linked. Built to inform go/no-go, pricing corridors, and MVP scope without large samples or long timelines.
How we work
Lean, focused, defensible consumer research
Small samples, strict screeners, and transparent notes. We share anonymized verbatims, pricing distributions, and the “so-what” — so leadership can decide quickly and know what to test next.
Get in touch
Ready to move your business forward? Let’s talk.
Whether you’re seeking clarity, growth, or transformation, we’re here to help. Reach out to start the conversation — no pressure, no obligation.
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